Nike has opened a brand new Web3-styled retailer primarily based in Seoul, South Korea, known as Nike Type Retailer.
Nike has taken the world by storm so far as I keep in mind! You’ll find Nike merchandise worldwide, from Rio’s favelas to Atlanta’s avenue basketball courts. The Nike Type Retailer is one thing we’ve by no means seen earlier than; nonetheless is right here to remain!
Nike Type Retailer – “Bodily and Digital”
On July fifteenth, in Seoul, North Korea, Nike opened the world’s first Web3 type retail retailer, enabling prospects to expertise the “Bodily and Digital” idea built-in into the shop.
The shop provides these two experiences:
- Transfering purchasers to the in-store AR zones by way of QR codes!
- A studio of contents permits customers to course of photograph and video insights for his or her socials utilizing customizable backdrops.
As Nike acknowledged, the idea of the Nike Type Retailer helps broaden the definition of sport — as a remixed expression of sports activities retail tradition that blurs the road between bodily and digital.
This is not going to be the one Nike Type Retailer, as Nike has plans to open the second Nike Type Retailer in Shanghai in Fall 2022. Following the preliminary doorways in Korea and China, the Nike Type idea will broaden into different international locations sooner or later.
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