Abstract
- Xbox is partnering with the NY Liberty, Atlanta Dream, England Senior Girls’s Soccer Crew, France Senior Girls’s Soccer Crew, and others on a wide range of actions to spotlight the ability of ladies in sports activities and gaming.
- Followers can take part within the Energy Her Goals marketing campaign by submitting their goals and select one in every of two charities to whom Xbox pays it ahead with a per-dream donation.
Right here at Xbox, we’re devoted to serving to uplift and assist the subsequent era of ladies leaders and their goals. Whether or not it’s stepping onto basketball’s highest stage, snagging the highlight as the subsequent massive title in streaming, or charming a continent with a summer time of soccer, it’s basic to assist wonderful feminine achievements and assist convey these goals into actuality.
This summer time, Xbox is launching packages with the England Senior Girls’s Soccer Crew, the France Senior Girls’s Soccer Crew, the Atlanta Dream, the NY Liberty, and a few wonderful expertise together with Vanessa Bryant, to encourage the subsequent era of ladies avid gamers and athletes to dream massive. This will likely be one of many first steps of Xbox’s dedication to amplifying illustration of ladies in sports activities and gaming.
Energy Her Goals Marketing campaign
We’re proud to share our newly launched Energy Her Goals marketing campaign and web site. Led by an emotionally charged video narrated by Vanessa Bryant, it shares the epic journey of Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond, who’ve every taken steps to make their goals come true via a mixture of energy, battle, success, and the whole lot in between.
As a part of this limited-time marketing campaign, Xbox is inviting followers who love basketball and gaming to inform us about their goals through our Energy Her Goals net portal. It’s right here they will submit a dream and select one in every of two charities to whom Xbox pays it ahead with a per-dream donation:
- Mamba & Mambacita Sports activities Basis – The Mamba & Mambacita Sports activities Basis is a nonprofit group devoted to creating constructive affect for underserved athletes and girls and boys in sports activities. Based via the imaginative and prescient and loving reminiscence of Kobe and Gianna “Gigi” Bryant.
- Women Who Code – Women Who Code is a world nonprofit group working to shut the gender hole in expertise, and main the motion to encourage, educate, and equip college students who determine as ladies or nonbinary with the computing expertise wanted to pursue twenty first century alternatives.
For each submission made on the Energy Her Goals website between July 20 and September 30, Microsoft will donate $10 to one of many two nonprofits listed above; as much as a most donation of $50,000 per nonprofit.
Teaming up with the NY Liberty
Xbox will quickly reveal a really particular, one-of-a-kind, residence basketball courtroom for the NY Liberty. The courtroom will likely be put in at Barclays Heart and will likely be a primary of its type expertise. Keep tuned to Xbox Wire for extra info.
Teaming up with Atlanta Dream
On August 12, Xbox and the Atlanta Dream will accomplice as much as spotlight a choose variety of goals from the Energy Her Goals marketing campaign in the course of the sport towards the NY Liberty. Xbox may even present a number of particular, one-of-a-kind {custom} Atlanta Dream Xbox Sequence S consoles, which will likely be given away in the course of the evening to a number of fortunate followers. Extra information to come back.
Xbox Companions with the England Senior Girls’s and the France Senior Girls’s Soccer Groups
On July 6, Xbox launched two packages to assist England and France as they started their summer time campaigns for European Match glory.
The FC Mortons group got a tour of the English FA’s prestigious St George’s Park coaching facility, had the possibility to ask two of the England Lionesses a wide range of questions on their careers and even had been in a position to spend a while fine-tuning their capturing expertise with a devoted coaching session coached by each gamers. Following that, the tables turned with an opportunity for the budding younger footballers to teach each Ellen White and Lucy Staniforth via a race throughout a custom-built Minecraft-themed Parkour mini-game.
To wrap the day, because the ‘Cubs’ lined up alongside the 2 Lionesses for a remaining picture, the group and coaches got one remaining shock because it was revealed that they had been going to be the beneficiaries of a devoted Xbox sponsorship bundle to energy their goals within the season forward.
For the France Soccer Federation, Xbox labored on a collection of interviews during which 5 members of the France Girls’s soccer group talked about their goals of reaching the highest of ladies’s soccer in France. Sakina Karchaoui, Kadidiatou Diani, Griedge Mbock, Delphine Cascarino, and Clara Mateo every took the time to take a seat down with Xbox to speak about what drove them to pursue their goals. From their first aspirations throughout their childhood, to their most up-to-date targets, fueled by a thirst for victory. After years of laborious work and grit, their efforts have paid off in turning into inspirations for younger ladies in all places.
That is solely the beginning of Xbox’s dedication to powering the goals of younger ladies in sports activities, gaming, and extra. We need to thank our companions on the NY Liberty, Atlanta Dream, England Senior Girls’s Soccer Crew, France Girls’s Nationwide Crew, Mamba & Mambacita Sports activities Basis, and Women Who Code as we begin on this journey.
We look ahead to sharing extra on future partnerships and campaigns quickly.
