Flexion Cell grows income and audiences for video games. The corporate’s CEO, Jens Lauritzson, tells PocketGamer.biz how Flexion introduced new gamers and income to ONEMT’s nice recreation, Rise of the Kings.
Recreation developer ONEMT has collected and analysed lots of consumer information since its inception in 2015, so it is aware of what it’s speaking about. This information grew to become key when, with Flexion’s assist, it launched its recreation, Rise of the Kings on the Amazon retailer in 2018.
“We’ve discovered that the customers introduced in by the choice shops give us a big benefit when it comes to activation and common income per paying consumer (ARPPU). There are various dimensions that we use to judge the success of a retailer, however crucial ones are consumer development and retailer income,” said ONEMT’s Advertising Director Dicky Wang.
“The principle motive we went to the choice shops was as a result of we wished to have entry to customers outdoors of the common Google Play retailer, and we wished to generate incremental income from these customers.”
The experience and expertise of the Flexion staff all the time ship outcomes that exceed our expectations.
Dicky Wang
ONEMT, based in 2015, is a worldwide tech company devoted to bringing the most effective in on-line leisure to avid gamers the world over. Its video games at the moment are out there in 18 languages and have constantly topped the charts on each iOS and Android. Its first success got here within the Center East, and it has quickly expanded into the worldwide market, together with the US, UK, Germany, Turkey, Poland, and Asian international locations as effectively.
Amazon was solely the beginning
“After researching the market, we discovered that the Amazon retailer is offered in additional than 200 international locations, and its income is rising quickly,” says Wang. “The worth of its customers is considerably larger than that of Google. So, in 2018, we selected Amazon.”
Since then, ONEMT has renewed its contract with Flexion for Rise of the Kings twice (most lately in March this yr) and prolonged the attain of the sport into the Samsung Galaxy App Retailer and Huawei App Gallery, in addition to sustaining its place on Amazon.
“The experience and expertise of the Flexion staff all the time ship outcomes that exceed our expectations,” says Wang. “Rise of the Kings has generated 30 per cent further income – on high of Google Play income – from the choice shops, excess of we anticipated earlier than the partnership. So, after we launched our new title King’s Alternative, Flexion was our go-to associate for the choice shops.”
Flexion offers ONEMT with a completely outsourced service together with expertise to place its video games on the choice app shops.
“It has wealthy different app retailer sources and publishing expertise,” says Wang. “Utilizing Flexion, we massively cut back our labour and time prices. These elements finally led to our cooperation.”
To be taught extra about how Flexion can develop your recreation’s viewers and income please contact the corporate straight.
